While a startup is emerging, it is a fact that its success doesn’t lie only on product or, say, alone on marketing if the product or service is of substandard quality. For the digital marketing of startups to be a success, both product and marketing strategy must be great.
We all are aware that marketing, whether through word of mouth or digital, is important for any company or business, and it is even more important for startups. Unless exposure is given, people won’t be able to know about your products or services; hence they might not be interested in purchasing them.
Being allied with Digital Marketing Services, what we at OAO INDIA most observe is that, the ones most concerned with marketing are startups. The size of an organization hardly matters when it comes to the need for marketing in this competitive age.
Digital Marketing for startups is no doubt an important affair, and this blog should usher beginners about where to start marketing. The means may vary but getting customers or clients to try out your products and services remains of priority for any business. Below are Marketing Strategies that would help you in doing the same.
Email Marketing
Sending Emails is a basic methodology for attracting clients and letting them know about your startup within less budget. Having access to prospective customers’ or clients’ email addresses, you can promote your startup by sending that person text messages or emails.
Wide Reach
The reach of traditional ways of business is limited to the number of customers. Just as per the physical location of your business, but taking your business online will take it to the next level, increasing the customer base beyond geographical areas. Expenditure for business expansion is reduced, and any type of product can be sold, or service provided when you have an incredible business website highlighting your business
To promote this digital marketing strategy, it is essential to initially gather prospects’ email addresses. Putting a newsletter sign-up form is a great way to get an email address if a website is already run for your startup. On the other hand, you can approach clients straightforwardly for their email addresses. The key thing to recollect is that you should broaden your emails with non-business content like How-to articles, Guides, Recordings, and Info-graphics. On the contrary, subscribers will most likely quit your newsletter if you just send advertorial emails.
Blog Posts
The power of blogging as an essential part of digital marketing can’t be underestimated when it comes to generating exposure for your startup. It is a well-known, researched fact that blogs give an upper edge over your competitors by around 125%. Most organic traffic is attracted to any site due to the content and informative blogs it promotes.
The mantra to create effective blogs for your business to grow is creating content that might attract the interest of your audience or that they prefer reading. If your blogs are useful, search engines will recognize your good work by ranking your blogs at the top of search results. High ranking of your blogs will attract a large number of visitors that will eventually help your startup gain exposure.
Social Media Posts
According to statistics, billions of people use social media; hence it is important to use this medium for your startup’s digital marketing strategy. As your business gets more exposure on social media platforms, people will start recognizing it. Further social media networks like Facebook, Twitter, Linked In, Pinterest, YouTube, etc., allow business owners to pay for gaining exposure and traffic. This helps businesses in boosting promotion and utilizing the power of social media as a strong medium for all sizes of organizations.
Paid Search Advertising
The form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs) is called Paid search advertising. Paid search works on a pay-per-click (PPC) model, i.e., you only need to pay when someone clicks on your ad. Size of your business doesn’t matter if you intend to use this form of digital marketing. The main advantages of paid search advertising are that you can get on the first page of Google, maintain the prestige of business, and as paid ads target specific queries; hence people clicking them are likely to buy your service or product.
Digitally Sponsoring Events
Eventually, sponsoring a local event can help get your startup on your prospects’ radar. All you need to do is, pay the event’s organizers a small fee to become a sponsor and promote your business with stationery, banners, signs, booths, and other marketing materials at the event. It’s an agreement that is mutually beneficial and highly effective at driving sales when done correctly.
Showcase Platform
It is a showcase platform for your business. A great website goes a long way as a promotional tool to highlight the best features of your business and broadcast the testimonials of your clients. A vast population checks the credibility of your business today by going through your website. It is an excellent way of showing and reflecting on what kind of service you can offer or speaks a lot about the quality of your products.
With the advancement in marketing strategies, Digitally sponsoring relevant events to your operations and offerings gives reach to a larger audience and target market that would deliver greater ROI (Return on Investment). Digital resources in your organization permit you to build connections that grow a long way beyond single interaction. From answering through tweets, facilitating contests, to analyze online conduct, brands presently have noteworthy sales and promoting opportunities to get more out of their associations than ever before.
The main thing is that you should not give your startup’s digital market a chance to share slip to its rivals. Instead, consider implementing the above strategies to drive your business and sales.