What is Content Marketing?
A marketing strategy that revolves around the creation, publication and distribution of content to a target audience is called content marketing. It leads to new traffic, and thus new customers to your business.
The incredible news is that content marketing works! The best advertisers know this and are expanding their interest in content to drive leads and income. 75% of organizations will make this expanded investment in the coming year, and the most ingenious and intelligent groups are driving their best returns from their content marketing techniques.
We’re entering another period of content marketing. The marketers driving this pack are never again centred around unique content or attempting to hit the lottery with that one article. These marketers are building the fundamental components that take advantage of the intensity of content to move the organization versus just a few individuals promoting the group.
All the more explicitly, the marketers need to focus on:
Strengthening the content marketing team
More than 50% of companies have an executive responsible for content marketing to ensure that services are being promoted and taken care.
Exposure is a must for any organization to flourish online, and Marketing team plays a significant role in it. Writer, Editor, Designer, Production Assistant all play an essential role as a part of the content marketing team in any organization.
Promotion Assistant: He is also referred to as Digital Marketer. Advancing your content is as significant as making it. The promotion assistant is liable for discovering chances to share your content.
Writer: Has the task to write appealing content using information, by doing research or as per guidelines received. On a particular subject or brainstorm ideas and do extensive research to gain in-depth knowledge on any topic for writing great and meaningful content.
Proofreader:Your proofreader is a safeguard that guarantees your content is first class and mistake-free. For the most part, your author is excessively editing the content to alter it themselves. Hence in some organizations, both responsibilities are handled by Writers or proofread by SME’s.
Designer:The task of Designer to create visually appealing graphics for your content. Though many free to use images and GIF’s are available in the market nowadays but using images created in-house is very useful in content marketing. It is good to have in house design talent.But hiring a full-time designer resource depending on the requirement or a freelance designer if it suffices the need for marketing is an excellent thing to invest.
Creating a content marketing strategy
Under content strategy SEO research, blog structure (content channels, classifications, and so on.), and publication schedule made by a strategist prevails. Great content marketing strategy aims to provide specific value to a particular audience. Content marketing requires time hence an approach that shows progress over time is essential. It requires around
3-6 months for the results to show some desirable traffic. Every great long-term plan is preceded with in-depth research which does eat away your resources. But in turn, gives you invaluable information on which your whole plan will be based.
Though no two strategies are alike, still a few important components common to all areas are as below-
Your preferred plan of action : The speculation procedure your content activities fall under; the job content plays in your association and how you structure your group to place your arrangements moving effectively.
Your motivation and objectives : Why your content exists, what you need your group of spectators to do once it has expended your content, and the worth you anticipate that its activities should accommodate your business.
Your customer’s personas and buyer’s journey :Characterizing qualities of the one crowd that will profit most from your substance, its present client state, and a gauge of how its needs and objectives may develop.
Your unique publication mission : your organization’s special points of view and way to deal with making content and how they recognize your content from your rivals.
Investing in content marketing technology
About 75% of marketing teams invest in technology for content marketing as a fast and effective way of reaching out to a broad audience. Technology is advancing at a high pace.
Marketers in tech companies have enough sources available for content technology. Most tech marketers say around 85% use social media publishing and analytics tools, and about 82% reported using email marketing software.
Other technologies widely used by tech marketers include:
- – Marketing automation (67%)
- – Analytics tools (75%)
- – Content creation/optimization (53%)
- – Content management (54%)
- – Workflow / Project management/calendar tools (62%)