15 May 2020
The coronavirus pandemic has hit hard most businesses hence its necessary for businesses to gear up so that they can combat these adverse times effectively.
1. Review Your Online Business Strategy
The impact of coronavirus had not left a choice but to shut down many of the companies. As a result, many huge companies from diverse sectors, including food and travel, witnessed a slowdown. It’s beyond doubt that hotel, airways and travelling industry has come to a halt and are experiencing huge drop which seems to continue in coming days.
The business owners must now shift their sales strategy to online as the storefront has shut down operations. Thus, try that lockdown doesn’t impact your business. Find an alternative way to stabilize your business sales through digital platforms and online marketing strategy. If you do not have the resources, then take help from experts or a digital marketing agency.
2.Promote Online Business
Google supports business guides with better insight into local marketing. This initiative started by appealing to businesses to update their My Google Business Profile (Search Engine Journal) with accurate information like business hours, description, publishing posts, and contact details. The business can also inform customers about the precautionary measure taken during this time of crisis. It will enable customers to build trust.
On the other side, if you do not have a local presence, then this is the right time to take action. Even in this situation, local SEO marketing can help a great deal for online presence.
3. Invest In Content
As people are following isolation and quarantine measures– social media is taking the front seat. Hence, the demand for online content presents opportunities for businesses to capitalize on these opportunities.
Online content comprises videos, infographics, blogs, etc. A business should invest in the supply of content to engage, attract, and monetize customers. With growing digital trends, many brands are investing in expanding their business.
4. Engage Customers Through Social Media
Going viral is growing immense popularity on social media. Nowadays, a lot of people are active on social media to view the buzz and pandemic-affected situations.
Businesses that are struggling to keep up with an array of departments must shift to social media. For example, an investment in social media seems more fruitful than traditional methods at this point. Same way, customer care departments can connect with the audience via social media to offer services while working from home.
5.Innovate Product & Services Digital
The possibility to grow your business digitally needs to be evaluated. Assess and evaluate the potential to expand your business reach through digital marketing services. Cancellation of events has affected the travel and hospitality industry. This impact will remain on industries for quite a long time.
Amid these pandemic events, there is unrest for internal and external business services. It is thus crucial for the business to incorporate marketing and communication strategies online to reach the audience. It is a fact to expect some harm to your business. But a management action plan should be made for the business to thrive. Creating digital workplaces and upgrading to digital technologies will significantly serve to meet customer demand.
This is the time for businesses to innovate to serve customer needs. Hence, business owners must go digital in the coming weeks to gain profit and follow the above five action items in response to combat coronavirus lockdown.